In 2019, we created the "Reasons to Donate" campaign for Hospice Casa Speranței, encouraging people and companies to support its homecare services for terminally ill patients. The campaign launched with a TV ad filmed in the homes of Hospice patients, highlighting the powerful reason of helping people receive care at home, where memories and emotions are strongest.
Online, a digital campaign comprising of more than 30 reasons to donate was produced using insights from patients, donors, doctors, nurses and Hospice staff. The graphic design borrows from protest aesthetics to prompt swift action.
