In 2023, we had the fantastic opportunity to create a charming brand of homemade cookies, complete with a dedicated bar serving these delightful treats alongside prosecco.
Essentially, we crafted a concept that merges two brands under a single name.
We decided on "PIUA," which comes from an archaic term meaning "break," evoking childhood memories and the joy of play. This brand serves as a delightful escape from the daily hustle, bringing the flavors of childhood and the pleasure of relaxation to the forefront. We also designed the location, the packaging, and developed positioning strategies along with a brand book.
It was a fun and heartfelt project that we truly enjoyed.
Essentially, we crafted a concept that merges two brands under a single name.
We decided on "PIUA," which comes from an archaic term meaning "break," evoking childhood memories and the joy of play. This brand serves as a delightful escape from the daily hustle, bringing the flavors of childhood and the pleasure of relaxation to the forefront. We also designed the location, the packaging, and developed positioning strategies along with a brand book.
It was a fun and heartfelt project that we truly enjoyed.
