STARKEN – A Comprehensive Branding Journey
Bringing STARKEN to life was a complex, 360-degree journey that allowed us to build a powerful new identity for the Romanian tools and equipment market. Our mission was to create a brand that resonates with professionals and DIY enthusiasts alike, blending durability with a modern aesthetic.
We managed every single stage of the process, starting from the strategic positioning and naming – choosing a name that evokes German-inspired strength and reliability. We then developed a bold visual identity, centered around a robust logo and a technical color palette that commands attention. This vision was meticulously codified into a comprehensive Brand Book.
Our involvement went far beyond the digital space; we designed the product aesthetics, the packaging (box design), and even the user manuals, ensuring a seamless brand experience at every touchpoint. From the initial concept to the final product on the shelf, we provided everything necessary to give life to this new brand. STARKEN is now more than just a name; it is a statement of power and precision in the hands of those who build.
